Introduction

This privacy policy explains how TransferPricingHub.com (“we”, “our”, or “us”) collects, processes, and protects your personal data when you visit our website. We are committed to ensuring the privacy and security of your information in compliance with the General Data Protection Regulation (GDPR).

Before using our website, please read this privacy policy carefully to understand how we handle your data.

Data Controller Information

TransferPricingHub.com is the data controller responsible for your personal data collected through this website.

Contact details:

Data Collection and Processing

Types of Data Collected

We use Google Analytics to collect and process certain information about your visit to our website. Google Analytics uses cookies (small text files stored on your device) to collect the following data:

  • IP address (anonymized)
  • Browser type and version
  • Device type
  • Operating system
  • Referring website
  • Pages visited on our website
  • Time and date of your visit
  • Time spent on pages
  • Click patterns and interactions with the site

Purpose of Processing

We process this data for the following purposes:

  • To analyze website traffic and user behavior
  • To improve our website functionality and user experience
  • To evaluate the effectiveness of our content
  • To compile anonymous statistical information about how visitors use our website

Legal Basis for Processing

We process your data based on one of the following legal bases:

  • Your explicit consent, which you provide by accepting cookies when visiting our website
  • Our legitimate interest in improving our website and services through analytics

Data Retention

Google Analytics data is stored for 14 months by default. After this period, user-level and event-level data associated with cookies, user identifiers, or advertising identifiers will be automatically deleted.

Google Analytics and GDPR Compliance

To ensure our use of Google Analytics is GDPR compliant, we have implemented the following measures:

  1. We have enabled explicit consent mechanisms through our cookie consent banner
  2. We utilize Google Consent Mode to respect visitor preferences
  3. We have detailed our data collection practices in this privacy policy
  4. We have entered into a Data Processing Agreement with Google

Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right to access: You can request a copy of the personal data we hold about you
  • Right to rectification: You can request correction of inaccurate or incomplete data
  • Right to erasure: You can request deletion of your personal data under certain circumstances
  • Right to restrict processing: You can request that we limit the processing of your data
  • Right to data portability: You can request transfer of your data to another controller
  • Right to object: You can object to our processing of your personal data
  • Right to withdraw consent: You can withdraw your consent at any time

To exercise these rights, please contact us using the details provided above.

Data Recipients and Transfers

The data collected by Google Analytics is transferred to and processed by Google LLC, which acts as our data processor. Google may process this data on servers located outside the European Economic Area (EEA).

Google provides appropriate safeguards for international data transfers through Standard Contractual Clauses and compliance with adequacy decisions where applicable.

Cookie Management

You can manage or disable cookies through your browser settings. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout.

Data Security

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including:

  • Regular security assessments
  • Limited access to personal data
  • Employee training on data protection

Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect data from children under 16 years of age.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new privacy policy on this page with an updated effective date.

How to Contact Us or File a Complaint

If you have questions about this privacy policy or our data practices, please contact us using the details provided above.

You also have the right to lodge a complaint with your local data protection authority if you believe that we have not complied with applicable data protection laws.

Effective Date

This privacy policy was last updated on May 15, 2025.